LAYO OGUNBANWO

Business / Product Analyst

LinkedIn

About

Highly strategic and results-driven Business/Product Analyst with over 5 years of experience in digital transformation, system migration, and process optimization across healthcare, telecommunications, and e-commerce sectors. Proven ability to bridge technical and business teams, translate complex requirements into actionable solutions, and drive measurable improvements in efficiency, user satisfaction, and project delivery, including a 25% increase in workflow efficiency and 30% reduction in project timelines. Seeking to leverage expertise in Agile methodologies, data analysis, and stakeholder management to lead impactful product and business initiatives.

Work Experience

Business Analyst

Civica

Apr 2024 - Present

Currently serving as a Business Analyst at Civica, Layo partners with public and private health organizations to optimize EHR software, ensuring regulatory compliance and enhanced clinical outcomes.

  • Partnered with public and private health organizations to optimize EHR software, ensuring compliance with regulatory standards and client-specific operational needs.
  • Led discovery sessions with healthcare stakeholders, translating complex clinical requirements into clear functional specifications and user stories for seamless EHR platform customization.
  • Analyzed data integration needs to optimize interoperability between EHR software and third-party systems, enhancing data accuracy and patient care coordination.
  • Developed comprehensive test plans and conducted User Acceptance Testing (UAT) with clients, ensuring alignment with acceptance criteria and facilitating smooth software rollouts.
  • Facilitated collaboration between client and internal development teams, resolving implementation challenges, including data migration and system integrations, while maintaining project timelines and budgets.
  • Provided post-implementation support and gathered end-user feedback, driving increased user satisfaction and system usability.

Business Analyst

Saskatchewan Power Corporation

Nov 2022 - Apr 2024

As a Business Analyst at Saskatchewan Power Corporation, Layo spearheaded the upgrade of a cloud-based customer service application, focusing on scalability, reliability, and cost efficiency.

  • Collaborated with business stakeholders to define clear objectives for a cloud-based customer service application upgrade, enhancing scalability, reliability, security, and cost efficiency aligned with long-term business growth.
  • Conducted comprehensive gap analysis of legacy CRM systems, identifying optimization opportunities and mitigating risks for a seamless transition.
  • Developed functional business requirements, user stories, and technical specifications, effectively bridging the gap between business stakeholders and development teams.
  • Executed User Acceptance Testing (UAT) with a 95% pass rate, ensuring 90% compliance with acceptance criteria for migrated data.
  • Addressed technical roadblocks collaboratively, delivering the project 10% early without budget overages.
  • Monitored post-implementation performance, gathering user feedback to implement enhancements and improve workflow efficiency by 25%.

Business Analyst

Shaw Communications

Sep 2021 - Sep 2022

Calgary, Alberta, CA

At Shaw Communications, Layo led the migration of a legacy CRM to Salesforce, optimizing sales workflows and enhancing overall efficiency through strategic stakeholder engagement.

  • Led stakeholder engagement with sales teams and cross-functional leaders via Microsoft Teams, mapping pain points and defining migration objectives for Salesforce CRM.
  • Analyzed and optimized sales workflows by documenting as-is/to-be processes in Microsoft Visio, identifying bottlenecks to inform Salesforce design decisions.
  • Translated business needs into technical solutions, partnering with IT, Salesforce consultants, and product owners to develop functional requirements for a tailored CRM implementation.
  • Drove end-to-end requirements management, from drafting Business Requirements Documents (BRD) to securing stakeholder sign-off and overseeing vendor selection.
  • Championed Agile/SDLC alignment, delivering phase-critical documentation to ensure on-time, within-budget deployment of solutions.
  • Managed User Acceptance Testing (UAT) and integration testing, validating KPIs like data migration accuracy and lead-to-opportunity conversion rates against business goals.
  • Monitored post-go-live performance, leveraging user feedback and Salesforce Analytics to iterate on dashboards and automation rules, ensuring sustained ROI.

Business Product Analyst

Systematic IT Consultant

Jan 2019 - Jun 2021

Montreal, Quebec, CA

As a Business Product Analyst at Systematic IT Consultant, Layo specialized in eCommerce digital transformation, driving project implementations and optimizing user experience for SMB clients.

  • Led requirement-gathering sessions with SMB clients to identify eCommerce challenges, transforming business needs into actionable project plans aligned with software capabilities and client goals.
  • Managed end-to-end eCommerce software implementations, from scoping to post-launch support, reducing project timelines by 30% through effective risk mitigation strategies.
  • Analyzed clients' eCommerce workflows, uncovering inefficiencies like cart abandonment and checkout friction, recommending solutions to boost conversion rates.
  • Prioritized and refined Product Backlog to align with product objectives and stakeholder priorities.
  • Designed and delivered training programs for clients and internal teams, driving 25% faster adoption of new systems and maximizing ROI on eCommerce tools.
  • Spearheaded change management for system upgrades, delivering tailored training that increased operational efficiency by 25% and accelerated adoption of new features.

Education

General Studies

University/College Name (Not specified)

Product Management

Brain Station

Logistics & Supply Chain Management

Brain Station

Volunteer

Product Specialist (Volunteer)

IHealth and Wellness Foundation

Jul 2025 - Present

Currently volunteering as a Product Specialist at IHealth and Wellness Foundation, supporting product development initiatives.

  • Contributed to product feature definition and user experience improvements for health and wellness initiatives.
  • Supported product backlog refinement and stakeholder communication for new product development.

Business Analyst (Volunteer)

Turina Technologie Inc

Nov 2024 - Jan 2025

Volunteered as a Business Analyst at Turina Technologie Inc, contributing to project analysis and solution development.

  • Assisted with requirements gathering and documentation for various technology projects.
  • Contributed to data analysis and process mapping to support solution design initiatives.

Certificates

Certified Business Analysis Professional (CBAP)

IIBA

Certified ScrumMaster (CSM)

Scrum Alliance

Projects

Cloud-Based Electronic Health Record (EHR) Management System Custom Development Project(s)

Partnered with business analysts to conduct end-to-end requirements analysis for a high-priority health record modernization initiative.

Legacy System Migration to Cloud-Based CRM (CRM Modernization Project)

Spearheaded the migration from a legacy CRM system to a cloud-based solution to enhance customer request handling and reduce service turnaround times.

CRM Migration to Salesforce (Sales Workflow Optimization Project)

Led the migration from a legacy CRM to Salesforce to improve sales workflow efficiency.

E-Commerce Digital Transformation (User Experience & Sales Optimization Projects)

Drove the implementation of a digital solution for an e-commerce platform to enhance user experience and increase conversion rates.

Skills

Business Analysis & Product Management

  • Requirements Management
  • Agile/Waterfall Methodologies
  • Process Optimization
  • Stakeholder Alignment
  • Data Analysis
  • Systems Integration
  • UAT Coordination
  • Product Road Mapping
  • Project Management
  • Process Improvement
  • BPMN
  • Product Design
  • UI/UX
  • EHR Systems
  • Software Development Lifecycle
  • Business Systems
  • ERP/CRM Integration
  • Root Cause Analysis
  • Gap Analysis
  • Lean Six Sigma
  • KPI-Driven Decision Making
  • Strategic Planning
  • Solution Design
  • Workflow Mapping
  • Vendor Selection
  • Change Management
  • Business Requirements Document (BRD)
  • Functional Specifications
  • User Stories
  • Acceptance Criteria
  • Process Maps
  • Use Case Documents
  • Requirement Traceability Matrix
  • Test Cases
  • Training Documents
  • Release Notes
  • User Journey Maps
  • Wireframes
  • SWOT Analysis
  • Test Strategy/Plans
  • Post-Implementation Sales Analytics Dashboard

Tools & Technologies

  • Jira
  • Adobe Workfront
  • Figma
  • SQL
  • Tableau
  • Microsoft Office Suite
  • Visio
  • Excel
  • Word
  • PowerPoint
  • Google Docs
  • Basecamp
  • Salesforce Analytics

Soft Skills

  • Cross-Functional Collaboration
  • Stakeholder Management
  • Change Management
  • Workshop Facilitation
  • Executive Presentation
  • Communication
  • Attention to Detail
  • Collaborative
  • Analytical Thinking
  • Problem Solving
  • Critical Thinking
  • Accountable
  • Time Management
  • Prioritization
  • Negotiation
  • Conflict Resolution
  • Dedicated
  • Flexible
  • Multi-tasking